Growing up in public housing and with limited resources, I often dreamt of a better future. I dreamt of one day starting my own business and making a difference in the world. To go from where I started to become a business person was no small feat. There were many challenges. I struggled with self-doubt, fear, lack of knowledge, lack of resources and lack of connections.

Despite everything, I kept moving forward. The thing that made me continue to move forward was finding my own purpose. In 2017 I finally took the leap and went out to start my own business. Within S years I had successfully built an amazing team and won work with the likes of the Australian Government, National Tiles and Cygnett.

The mission is to become the voice for SMEs and help them share their purpose with the world. I am truly grateful to be able to do this for a living and appreciate every single person who backs myself and the Purpose Productions team.

James Shadrach, Founder.